URL Redirects

URL Redirects let you create short, memorable links on your own domain and forward them to any destination. Instead of sharing a long funnel or website URL, you can point a clean path like yourdomain.com/promo at it — and the system tracks how many times the link is clicked.

What redirects are for

A redirect maps a source path on a domain you’ve connected to a destination URL anywhere on the web. They’re useful when you want to:

• Replace long, hard-to-read funnel or page URLs with tidy branded links.
• Create memorable campaign links for ads, email, social, and print.
• Send a stable link to a destination you may change later (update the redirect, keep the link).
• Measure click activity on a specific link or campaign.

Creating a redirect

1. Open Sites and go to the URL Redirects tab.
2. Select Add Redirect (or New Redirect).
3. Choose the connected domain the short link will live on.
4. Enter the source path — the part after your domain, such as /promo or /webinar.
5. Enter the full destination URL, including https://.
6. Choose the redirect type (see below).
7. Save. Your branded link is now live and ready to share.

Note

A redirect can only use a domain you’ve already connected to your account. Connect the domain under your domain settings first, then it becomes available when you create the redirect.

301 vs. 302: which type to choose

The redirect type tells browsers and search engines whether the move is permanent or temporary. Both send visitors to the same place, but they signal different intent.

Type	Meaning	Use it when…
301	Permanent	The destination won’t change and you want search engines to treat the short link as the lasting home. Most marketing links use 301.
302	Temporary	You’re pointing somewhere short-term — a seasonal promo, a page you’ll swap soon, or A/B testing destinations.

Tip

When in doubt for an evergreen campaign link, use 301. Search engines pass more ranking signal through a permanent redirect, and it’s the right default for links you plan to keep.

Tracking clicks

Each redirect records how many times it’s been used, so you can see which links and campaigns are getting traffic. Check the click count next to each redirect in the list to compare performance across links.

For sharper measurement, give each channel its own redirect — for example, /promo-email and /promo-social pointing to the same destination. The click counts then tell you which channel drove the most traffic, even though visitors all land in the same place.

Using short links offline and on social

Branded short links shine wherever a long URL would be awkward or impossible to click.

• Print and signage — a clean yourdomain.com/offer is easy to read, type, and remember on a flyer, business card, or banner.
• Social bios and posts — short links look trustworthy and save characters.
• Verbal and video — easy to say aloud in a podcast, webinar, or video.

Tip

Keep paths short, lowercase, and predictable (/demo, /book, /sale). If you reprint materials often, reuse the same path and just update its destination — the printed link never has to change.

Because the destination is editable, a redirect you put on a postcard today can quietly point somewhere new next quarter without reprinting a thing.