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Pipeline Settings

Pipelines are how you track opportunities as they move toward a sale. Each pipeline is a series of stages — for example, New Lead → Contacted → Quoted → Won — and each opportunity sits in one stage at a time. Pipeline Settings is where you design those stages and manage how many pipelines you run.

The Opportunities and Pipelines settings screen showing pipelines and their stages

Pipeline settings is where you create pipelines and design the stages your opportunities move through.

  1. Go to Settings → Pipelines (or the Opportunities settings area).
  2. Select Create Pipeline (or Add Pipeline).
  3. Give the pipeline a clear name that describes the process it tracks, such as “Sales” or “Onboarding.”
  4. Add your stages in order.
  5. Save the pipeline.

Good stages describe what’s true right now about an opportunity and make the next action obvious. Aim for a small set of meaningful steps rather than a long, granular list.

  1. Add a stage for each distinct phase of your process.
  2. Rename a stage at any time by editing its label.
  3. Reorder stages by dragging them so they follow the real flow of your process.
  4. Remove stages you don’t need.

You can control whether a stage’s opportunities are visible in certain views and whether a pipeline is shown in the funnel/board view. Use visibility to keep your team focused on the pipelines that are relevant to their work and to hide internal-only stages from cluttering the main board.

You’re not limited to one pipeline. Create separate pipelines for genuinely different processes — for instance, a sales pipeline, an onboarding pipeline, and a renewals pipeline. Each has its own stages and its own board.

Use multiple pipelines when:

  • The steps are fundamentally different (selling vs. delivering).
  • Different teams own different processes.
  • You want clean reporting on each process separately.

Avoid creating a new pipeline when a few extra stages on an existing one would do the job.

The most common pipeline mistake is too many stages. A pipeline with fifteen finely-sliced stages looks thorough but becomes a chore to maintain — opportunities stall in the wrong place, and your team stops dragging cards because it’s too fiddly.

A straightforward sales pipeline might be:

StageMeaning
New LeadJust arrived, not yet worked
ContactedWe’ve reached out
QuotedProposal or pricing sent
WonClosed and converted
LostClosed without converting

That’s enough to see where every deal stands at a glance and to report on conversion between stages.

Review your pipelines periodically. If a stage is always empty, remove it. If deals consistently pile up at one step, that’s a signal about your process, not just your settings. A clean, well-named pipeline is one of the most valuable reporting tools in your account.